The Marketing Mix Revisited:
A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing methods. Combining the elements of the marketing strategy and the marketing mix provides you with a clear focus for marketing a product and for satisfying the objectives a company has for the product.
Describe the stated benefit that a product has for the customer.
Outline, using the USP, the claim you are making about the product: Describe a USP for each product to help narrow down your marketing focus for that product. Describe the targeted audience for the product.
Narrow the focus of the product by identifying who will be buying. Shape the marketing campaign around that description.
Picture the expected customer in your mind and on paper or in a word processing program. Reach out to that customer specifically. Define the product in detail. Take the time to describe the specific value and qualities of the product.
Go beyond the obvious. Look for the unique features that the product has to offer. Showcase these in a marketing campaign.
Create a pricing strategy for the product. Indicate how similar products are selling in the marketplace, using the market research that you have collected.
Gather this market research and study it to ensure that you do not overprice — or underprice — the product.
Identify the place where the product will be marketed. Recognize that place goes beyond geographic location. Look more closely at the type of venue where the product will be featured. Note whether the product will be marketed in grocery stores, department stores or small boutique shops.
Define the promotional techniques that you will use for the product. Explain how you will use the standard promotional techniques, such as advertising, sales and promotional events, person-to-person selling, and public relations campaigns. Create a promotional strategy that features the product qualities as effectively as possible.
Things Needed Paper and pen or word processing program Market research information Statement of company objectives for product sales and profit References 1 Marketing Scoop:marketing mix that will attract customers to your business. Your marketing mix should be something you pay careful attention to because the success of your business depends on.
Marketing Mix Term Paper: Marketing mix is the policy which determines the position of the company’s goods and services on the market. It is obvious that in order to achieve success in marketing, one should be aware of all the aspects and methods of the process.
Individual Assignment: Marketing Mix Paper Resources: University Library, Internet Write a 1, to 1,word paper in which you describe the elements of . Marketing Mix is also known as the Four P's.
The Four P's stand for Product, Price, Place, and Promotion. This paper will look at the Marketing Mix by explaining what the Four P's are and show how a business would use the mix to market a product or service.
Paper Masters Custom Research Papers on Strategic Marketing Plan Paper Masters writes custom research papers on Strategic Marketing Plan and discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission.
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