Students may, in particular cases, reduce or extend the duration of study upon application. University of Science and Technology Beijing divides every academic year into spring and autumn and summer semesters, with the latter marking the commencement of the academic year.
Program overview The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry.
The Master of Science in Luxury Industries Marketing and Management L2M will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the amrketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector.
Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers. Students will also learn how to set up an appropriate distribution strategy adapting to the new consumer, and they will be challenged to couple the quality of the traditional individual relationship and experiential marketing with rigorous and cost-effective methods of mass marketing.
As consumer spending on luxury goods and services in North America, China, India, Brazil and Russia will continue to increase, luxury brands will have to expand globally leading to evolution of brand images and the creation of an innovative portfolio.
The MSc program will help students understand the challenges and complexities of new business models resulting from acquisitions and new partnerships. With its campus located in the heart of Paris, students will decipher the universe that makes up brands such as Hermes, YSL and Louis Vuitton.
By living and studying in Paris, students will understand the history of luxury and its impact on Paris. The growth of this sector brings with it an ecosystem of jobs and opportunities. The L2M program covers high-end luxury and mass luxury; through relationship marketing and one-to-one, students will learn how to transition from product orientation to customer orientation.
Integration into the SM2 Cluster in which students learn how to analyse products and services within a specific market, communicate to consumers relevant information about products and services, how to distribute products or offer services in a given market and how to plan and develop concepts of products or services with the framework of new business models.
Objectives Establishing of a relevant value offering, considering the specifities of the luxury industries: Acquiring an expertise on today's and tomorrow's challenges specific to the luxury market, with an understanding of the actors of the sector and its ecosystem; management of the enw appropriate technologies for the internationalization and digitization of the luxury market.
Student Profile Students in Business, Management, Humanities or Arts Students motivated to pursue a career in Marketing or Management with a keen interest or desire to work in the luxury industry Program Structure The L2M program adopts an operational approach in its pedagogy.
As the name suggests, the program follows a tri-fold approach focusing on luxury, marketing and management.Linguistic imperialism, or language imperialism, a phenomenon that occasionally occurs, defined as "the transfer of a dominant language to other people". This language "transfer" comes about because of caninariojana.com transfer is considered to be a demonstration of power—traditionally, military power but also, in the modern world, economic power—and aspects of the dominant culture are.
Archeology, Cultural Heritage and Conservation Research Center; Biotechnology Research Center; Cyprus and Mediterranean Studies Center; Social and Strategic Policy Research Center. General education courses in Multicultural Management, Business Strategy, Leadership and HR, Financial Control and International Marketing; Specialized marketing courses taught by academics in the fields of Innovation Marketing, Consumer Behavior, Relationship Marketing and Data Analytics.
Within the Ph.D. in Social Science is an optional concentration in Mathematical Behavioral Sciences, supervised by an interdisciplinary group of faculty.. Within the M.A. in Social Science, students may apply directly to the concentration in Demographic and Social Analysis.
EDUCATIONAL PSYCHOLOGY INTERACTIVE Readings in Educational Psychology. Developed by: W.
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